Karachi (HRNW)– Sri Lanka hosted a major tourism B2B roadshow and networking event in Karachi to strengthen its presence in the Pakistani market and promote cooperation with the local travel industry.
Organized by the Sri Lanka Convention Bureau in collaboration with the Ministry of Foreign Affairs, Ministry of Overseas Employment and Tourism, Consulate General of Sri Lanka Karachi, and Sri Lankan Airlines, the event saw participation from leading Pakistani travel trade representatives. The Sri Lankan delegation showcased the country’s tourism facilities for leisure, business, cultural, adventure, and MICE (Meetings, Incentives, Conferences, Exhibitions) activities.
In 2025, more than 20,000 Pakistani tourists visited Sri Lanka, supported by 8 weekly direct flights between the countries. Improvements in visa facilities and international travel resumption have also boosted tourism interest. The event featured traditional Sri Lankan dance, highlighting the country’s cultural heritage.
Consul General Sanjeeva Pattivala highlighted strong historical, cultural, and friendly ties, inviting Pakistanis to explore Sri Lanka’s natural beauty, coastal areas, forests, and historical sites. Sri Lanka Convention Bureau Chairman Dhirahatiya Rachchi emphasized Pakistan as a key market for both leisure and business tourism, while Sri Lankan Airlines Pakistan Manager Ruwan Wijekun announced enhanced connectivity and special fares for Pakistani travelers.
The roadshow in Karachi is expected to further strengthen tourism, trade, and people-to-people ties between Pakistan and Sri Lanka, opening new avenues for bilateral cooperation.
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